Author: Steve Hammer

One of the more powerful features within Adwords is the use of script.

by Steve Hammer on September 8, 2013 in PPC

There’s a lot of personal bias that many of us have in Search.

by Steve Hammer on August 2, 2013 in PPC

A common complaint with Google’s often punitive nature toward link policy violations goes something like this:  “It’s not fair that there’s negative associated with bad links.

by Steve Hammer on May 16, 2013 in SEO

A classic debate in the search for perfection is how “art should imitate life”  As far back as Plato, philosophers sought to understand how best to use life observations to inspire art and literature.

by Steve Hammer on May 13, 2013 in SEO

If you track some of the ultracompetitive search spaces, you might have noticed some unusual results over the last year.

by Steve Hammer on January 22, 2013 in SEO

This isn’t an “SEO is dead” commentary, but there certainly are a few signs of upheaval in the current state of SEO.

by Steve Hammer on November 19, 2012 in SEO

When trying to grow an AdWords account, one of the more useful metrics is impression share.

by Steve Hammer on October 8, 2012 in PPC

It’s been a few months since Google rolled out a major update designed to combat manipulative links.

by Steve Hammer on July 3, 2012 in SEO