Author: Kevin Adams

You’ve Got To Do A Better Job Of Selling Your website is the salesman that never sleeps.

by Kevin Adams on November 17, 2014 in PPC

The Misleading Stat That Destroys CTR Analysis I have fallen for it many a time.

by Kevin Adams on November 10, 2014 in PPC

Targeting Optimization Conservative, Aggressive, or Awesome This is a blog I have been thinking about writing for a long time.

by Kevin Adams on November 3, 2014 in PPC

Or, How Human Errors Cause Computers Such Grief Yeah, it’s you.

by Kevin Adams on October 27, 2014 in PPC

Don’t Let Client Schedule Changes Keep You Up At Night This is the sister post to The Holiday Ads Post.

by Kevin Adams on October 20, 2014 in PPC

The Mobile Change Announcement On September 10th, 2014, Google AdWords declared they may or may not display the Description Line 2 of smartphone advertisers starting on October 15th.

by Kevin Adams on October 13, 2014 in PPC

A Script To Turn Your Holiday Ads On/Off Holidays are great to spend with the family and friends, have a little extra time off, and make some more money! On the other hand… holidays are scheduling nightmares.

by Kevin Adams on October 6, 2014 in PPC

Take Back Some of the Control from Enhanced Campaigns.

by Kevin Adams on September 30, 2014 in PPC

Display URL’s as Your CTR Power Tool.

by Kevin Adams on September 26, 2014 in PPC

A Key in Fine-Tuning Your Account’s Performance.

by Kevin Adams on September 12, 2014 in PPC