Save Time & Money; Bid By Campaign Geos Bidding by geography is one of the powerful tools at our fingertips, whether you are a local advertiser trying to find out which cities are best for you, or a national advertiser, trying to squeeze better performance out of each state.
Google Sheet That Shows Last 30 Days of Your GDN Pages Most PPC managers have at least dabbled with Google’s Display Network.
A Big List of Free AdWords Scripts I compiled a list of most of the free AdWords script I could find on the web.
Targeting Different Ends of the Sales Funnel We should all be aware of the sales funnel.
Advertisers Lose A Valuable Tool Low Search Volume has been a plague for years in Google AdWords accounts, and it continues to create problems in maximizing ad revenue.
Analyzing Ad Copy On A SERP I always need to be improving my skills, and ad copy is the only thing a user will see in my accounts until they get to a landing page.
AdWords Conversion Tracking Simply Isn’t Enough Spending money with any form of attribution is what I like to call “flying blind”.
Antiquated Internet Creates Geographic Problems Twinkling banners, frame-based web pages, and cutting-edge ISDN innovations; the 90’s were the Wild West of the Internet.
The Ethics Behind Account Ownership I have heard the conversation many times.
Everything Hinges Around This One Spot It should come as no surprise to anyone that positions one, two, and three are the most important ad positions on any page.